Lonely Pine AI New Project Proposal
For Sparky's Food Company

The Sparky's app. Order, earn, come back.

A rewards app for your customers, built on the Square you already run.

Prepared for
Duke & Tasha Sparks
Prepared by
Nalu, Lonely Pine AI
Date
July 2026
v1 target
Live by mid-October
01 / The opportunity

Loyalty is the one thing you don't own yet.

Starbucks turned a coffee run into a points game people open every morning. Here is the thing: they spend millions trying to fake what Sparky's already has, a real local following. You opened in November 2016, your 10-year anniversary and the Kahului expansion land this November, and after the Lahaina fires you fed roughly 10,000 people in 48 hours. That is not a customer list, that is an ohana. A rewards app turns that goodwill into repeat visits you can actually see and reward.

02 / Why us, why now

We already live inside your Square.

Hoku, your AI order line, already writes real orders into your Square, prices them from your live catalog, and sends payment links, across all three locations. The app reuses that exact plumbing. The only new piece is the rewards layer on top. You are not starting from zero, you are adding a floor to a house that is already standing.

3
Locations, one Square
Kahului, Kihei, Wailuku, already wired to the same account we build on.
Live
Orders + catalog + pay links
Running in production through Hoku today. The app plugs into the same code.
1
New piece: rewards
Points + tiers is the genuinely net-new build. Everything else we already own.
03 / What v1 does

Order, earn, redeem. In your customers' pocket.

Order

Order and pay through Square

Full menu, pick a location, pay in the app or in store. Straight into the Square you run today.

Earn

Points on every plate, automatically

Square Loyalty ties points to a phone number, so any in-store purchase earns without anyone thinking about it.

Earn

Points for showing love online

Post and tag @sparkys on Instagram, leave a review, refer a friend. The organic marketing pays the customer back in food.

Redeem

One balance, one tier, real rewards

Free drinks, sides, a smoked meat plate. Hawaiian-themed tiers give regulars a reason to climb.

Shipped as a real native app on the App Store and Google Play, not a website in disguise.

04 / App preview
SPARKY'S Rewards

Sample screens in your brand, red and black, not a running build. This is the feel we are going for: fast, local, and worth opening on a Friday. Your real logo art drops straight in.

11:28
SPARKY'S
Rewards that taste like home.
Sign in with your phone, that is it.
Mobile number(808) 555 - 0142
No password, ever
Welcome / sign in
One tap in, no passwords

Sign in with a phone number, the same number Square Loyalty uses to track points in store.

4:02
Aloha, Malia.

Your points

Member since 2024
340
points
Kama'ainatier 2 of 3
60 points to a free drink
This month+180 pts
Free plate at500 pts
Home / points + tier
The balance they check

Points, tier, and how close they are to the next free thing. Hawaiian tiers: Malihini, Kama'aina, Ohana.

12:15
Pickup~25 min

Order

Full menu, live prices
KahuluiKihei
Hurricane Mochiko ChickenRegular$21
Smoked Meat, GuavaRegular$23
Loco MocoRegular$23
Poke NachosHurricane$28
+44 points on this order, added the second you pay.
Order / into your Square
Menu priced from your catalog

The same order plumbing Hoku uses today. Points are earned automatically on checkout.

5:40
Rewards340 pts to spend

Redeem

Real food, not coupons
Free fountain drinkAny size100 pts
Extra smoked meatAdd to any plate200 pts
$5 off your orderAny location250 pts
Free Mochiko Chicken plateThe big one500 pts
Redeem at the counter or in the app. Rewards ride on Square Loyalty, so the kitchen just sees it.
Rewards / redeem
Free food is the hook

Points buy real menu items. The locked reward at the top gives regulars a reason to keep climbing.

7:19
EarnMore than buying

Ways to earn

Your fans do the marketing
Buy in store or in appAutomatic, via Square1 pt / $1
Post & tag @sparkys on InstagramShow off your plate+50 pts
Leave a Google reviewOnce a month+30 pts
Refer a friendThey order, you both win+100 pts
Posting about your plate lunch earns a free plate lunch. That is the flywheel, your customers become the marketing team.
Earn / the organic engine
The Instagram loop

The piece Square can't do alone. Points for posts and tags turn happy customers into free reach.

12:41
PreparingKahului

Order #A7F3

Ready about 12:55
Hurricane Mochiko$21
Loco Moco$23
Total$44
In the kitchen · we'll text when it's up
Points earned+63 pts
Pay in the app or in store. Same pickup flow your team already runs.
Pickup / order status
Matches your counter flow

Live status and pay-in-store, the exact flow we just built for the phone line, now in the app.

05 / Under the hood

Two ways to earn, one balance.

1Sign in with a phone number. The same number Square Loyalty uses at the register.
2Buy anything, earn automatically. Square Loyalty adds points on every in-store purchase, no app needed at the counter.
3Post, tag, review, refer, earn bonus points. The organic actions Square can't see, we track in a Lonely Pine points layer.
4Both roll into one balance and tier. The customer sees a single number. Redeem at the counter or in the app.
Straight talk: the rewards engine is the real new work here, a Square Loyalty integration plus a custom points layer for the organic side. In v1, Instagram points use a light assist (submit your post, we confirm it). Fully automatic verification is a v2 upgrade, not a v1 promise.
06 / The road

Start with Sparky's. Grow into a network.

Now to mid-October

v1 · The app

$4,000 all-in, one time
  • Order + pay via your Square
  • Auto points in store (Square Loyalty)
  • Bonus points for Instagram, reviews, referrals
  • Redeem + Hawaiian tiers
  • Native on App Store + Google Play
After launch

v2 · Depth

from $3,500 indicative
  • Tiers, streaks, and challenges
  • Push notifications ("Friday Hawaiian plates")
  • Referral engine
  • Automated Instagram verification
  • Richer native polish
The long game

v3 · The platform

from $18,000 indicative, separate venture
  • Open the engine to other Maui businesses
  • Cross-business points and rewards
  • Merchant dashboard + onboarding
  • Your app becomes the local loyalty network

v1 is a fixed price. v2 and v3 are your vision on record, scoped and priced properly when we get there.

07 / Timeline to launch

Roughly twelve weeks to live.

Late July
Sign-off and design lock · turn on Square Loyalty
August
Core build · sign-in, ordering, Square Loyalty + points ledger
Early September
Earn + redeem · UGC points, rewards catalog
Mid September
Beta on your team's phones · TestFlight + Play
Late September
Store submission · the one date I don't fully control (app review)
Mid October
Launch · v1 live in both stores
The honest risk: Apple and Google review times are the only thing outside our hands. We submit with buffer so a slow review doesn't slide the launch.
08 / Investment

$4,000 to build it. $200 a month to run it.

One-timeAmount
Sparky's Rewards App, v1 buildAll-in. Native app, both stores, order + rewards.$4,000
Monthly, your full Sparky's pictureAmount
Hoku AI voice agentCurrent line$300
Marketing + social contentCurrent line$250
Sparky's Rewards AppNew, starts at launch$200
Total monthly$750 / mo
Square Loyalty add-onPaid directly to Square, not billed by us~$45 / mo
Future phases (indicative)Amount
v2, rewards depthTiers, push, referrals, auto UGC verificationfrom $3,500
v3, multi-business platformSeparate venture, scoped laterfrom $18,000

Every monthly line is month-to-month, no annual lock. The app line only starts when v1 is live.

09 / Next steps

Three steps to a live app.

1Say yes to v1. $4,000 to build, $200/mo once it launches.
2This week we lock the design and enable Square Loyalty on your account.
3Build starts, beta on your team's phones by mid-September, live in both stores by mid-October.

Let's build the thing they open every Friday.

Lonely Pine AI · JDKC Ventures LLC · nalu@lonelypine.ai